Categories Business Tech World Accidental Ice Empire Post author By vanirexodus Post date February 28, 2022 No Comments on Accidental Ice Empire Coincidence and sweat – and a lot of the latter. Kamal Manilal, a former business suit and turned entrepreneur, founded Roska Artisanal Ice Cream with his wife Roshni just over two years ago. It wasn’t an overnight success and is still being worked on, but after starting at home with a single ice cream machine and an idea, the couple now own premises near Gold Reef City, seven full-time employees and lots and lots of ice cream . And it’s just the beginning, with plans to grow the company into a global premium dessert brand. Business didn’t go the way Manilal had… Coincidence and sweat – and a lot of the latter. Kamal Manilal, a former business suit and turned entrepreneur, founded Roska Artisanal Ice Cream with his wife Roshni just over two years ago. It wasn’t an overnight success and is still being worked on, but after starting at home with a single ice cream machine and an idea, the couple now own premises near Gold Reef City, seven full-time employees and lots and lots of ice cream . And it’s just the beginning, with plans to grow the company into a global premium dessert brand. Business didn’t turn out the way Manilal had envisioned, and career turbulence became a tricky pill. Initially, he was looking for something to take his mind off the daily toil. And one morning, after sifting through Facebook Memories, he came across an old post and a photo of an ice cream machine that someone had gifted him ten years ago. It was a moment of inspiration and after dusting off the machine, he started experimenting. ALSO READ: Stroke Survivor Motivated to Become an Entrepreneur – Here’s Her Story It was a passion project at first, but soon colleagues, family and friends started ordering large quantities of ice cream after tasting batches he shared at the beginning. Said Manilal, “I almost threw in the towel a few months into the venture.” But he collected more and more orders from colleagues, friends and family. He said: “I had been churning ice cream for a week, and I was exhausted, my lower back hurt. I was on my feet all weekend and it was a Sunday night, and I was outside washing dishes for hours. And I thought to myself, I can’t do this. It was difficult. I was exhausted and felt I needed help.” His wife, Roshni, stepped on the board. That moment became the birth of the Roska brand. A debutant was hired and trained, while branding expert Roshni developed a logo and packaging. The brand became a portmanteau of the couple’s first names. Manilal developed the recipes and flavors himself and experimented incessantly. The result, a creamy and premium product without eggs in delicious flavors. He said: “Every day I started coming up with different recipes. It took a lot of time and a lot of research. In the end we had a catalog of 17 flavors.” He said part of his mission was to bring back the classic authenticity of ice cream that he remembered from his childhood. To that end, his research also included anecdotal input from retailers and restaurateurs to better understand the demand for taste. “Many of the variants we developed were inspired by this input.” Manilal said working with his wife is invaluable. The honesty of a relationship is brought into the workplace, he said, and there’s no fuss around issues. “We tell it like it is to each other. It’s fair, it’s exciting and much more productive than the wide berths the corporate world sometimes offers.” In addition to its debut menu of flavors, Roska now produces smaller ice cream cups and ice cream sticks called Belgian Chocolate Ice Cream Bars. The large, now industrial-looking ice cream tanks and machines at the new factory in southern Johannesburg are running all day long to fill the line of freezers that hold stock for delivery to restaurants, custom ice cream shops and a growing number of supermarkets. The couple is still lying on the floor and making the product together with the employees. It is a hands-on business, driven by passion. “We would like to play with the big players in the market,” Manilal said of Roska’s future. “We would also like to take our product abroad. We have big ambitions.” ← Graft ‘causing poor service’ | The The Vanir-exodus → Envisaged law will protect migrants – government Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment.