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Apple Announces ‘Peek Performance’ Event



After much anticipation, tech giant Apple has sent out media invites to its spring event.

The event will once again be virtual, broadcast from Apple Park in Cupertino, California on March 8 at 10 a.m. U.S. time.

The event will be broadcast live on You Tube, Apple’s website and on the Apple TV device.

The Cupertino company is teasing the event with the headline “Peek Performance.”

Apple is believed to launch a low-cost 5G iPhone, a new iPad, and Mac Mini.

The new phone is said to be the first update to the iPhone SE model in two years and is said to come with an improved camera and faster processor.

While the company didn’t share many details about the event, Greg Joswiak, Apple’s senior vice president of marketing, tweeted a teaser.

“Look performance. 8 March. See you there.”

Reuters reports that iPhones with 5G capabilities have been a big part of Apple’s focus for its flagship product, with the latest iPhone 13 model showing off modified 5G antennas and radio components for faster speeds as customers look for more powerful devices with better connectivity.

In addition to the new device expected to launch during the event, Apple could also release iOS 15.4, the latest version of its iPhone software with several new features.

In January, Apple became the first company to reach a market cap of $3 trillion.

On its first day of trading in 2022, shares of the Silicon Valley company hit an intraday record high of $182.88, bringing Apple’s market value just above $3 trillion.

Shares ended the session 2.5% at $182.01, with Apple’s market cap at $2.99 ​​trillion.

Under Tim Cook, who became chief executive in 2011 after the death of Steve Jobs, Apple has significantly increased its revenues from services such as video streaming and music.

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