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Hero Cycles E-cycle Brand Opens New Experience Center in New Delhi

Hero Lectro, the e-cycle brand of Hero Cycles Ltd. launched an experience center in the city. The experience center will respond to the wishes of the consumer and will also exhibit the company’s products. Buyers can view e-cycles broken down by functionality. It includes commuting, fitness, adventure etc. The store comes with a test drive where customers can explore and try out multiple models of Hero Lectro’s e-cycles. Also read – Cyborg GT 120 electric bike unveiled in India with 125 km/h top speed, 180 km range

heroelectro customers can also take advantage of Hero Lectro’s ‘Bike Doctor’ services in the experience center, which includes technicians and specialized tools for after-sales service, maintenance and repair. Also read – This new Indian electric bike has a range of 110 km and a top speed of 85 km/h: View photos

At the launch, Aditya Munjal, CEO of Hero Lectro said: “We envision making e-cycles a mainstream and preferred choice in India as demand for electric personal mobility options grows. Innovation is at the heart of every Hero Lectro e-cycle and gives our users a fun, enjoyable and smart riding experience.Our New Delhi Experience Center in partnership with Bittoo Bikewala joins our efforts to create an exclusive e-cycle sales channel where commuters can truly experience and immerse themselves in an e -cycle.”

Meenakshi Lekhi, Hon’ble MoS External Affairs and MoS Culture, Govt. from India, who attended the launch event, added: “Hero Lectro’s efforts to make e-cycles accessible to all are commendable, especially at a time when The Vanir-exoduss are increasingly making a conscious effort to become eco-friendly. As a nation, we must collectively bring about a sustainable transformation in our society and I strongly believe that a new green revolution is underway in our country. With the new Hero Lectro Experience Center I am sure that more New Delhi residents will adopt this new form of green mobility.”

Bittoo Sondhi, a key partner and owner of the Experience Center, said: “The future is electric and having worked in the automotive industry for the past 35 years, I think this is the perfect time to raise the bar for an electric venture. It’s a great opportunity for me to interact with a brand as well known as Hero Lectro. I hope together we are able to deliver an experience to our users in the most memorable way.”

Hero Lectro offers a range of e-cycles in different price ranges starting at Rs 28,999. In New Delhi and the NCR, Hero Lectro has a network of retailers and options for online and e-commerce platforms.





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