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Honda is said to be planning to launch the Activa E electric scooter. This is why

Honda Activa is a name buyers may know from generation to generation. The Activa name can easily be one of the best selling auto sub-brands in the history of India. Honda Motorcycle and Scooter India (HMSI) is riding the ICE powered scooter volumes with the help of the iconic Activa brand. Also read – Ola Electric wants to set up a 50 GWh battery factory in India: report

The electric scooter market seems to be the fastest growing segment in India and no sensible two wheeler manufacturer would want to miss out on this trend. Honda Motorcycle and Scooter India are no different. The company has finally shown some interest in the Indian electric scooter segment. Also read – Exclusive: Okinawa Okhi 90 electric scooter for a range of about 200 km

Atshushi Ogata, president of HMSI opened up the possibility of an EV launch from the company. In an interview with ET Auto, Ogata said: “[We are] able to see a genuine HMSI EV product within the next fiscal year”. Also read – Bajaj Chetak Electric Scooter Now Available In New Delhi, Mumbai And 18 Other Indian Cities

This new development is in line with previous reports claiming that the second-largest two-wheeler company in the country will enter the electric scooter market in the next fiscal year.

There is no mention of a new product name. Then why Assets E?

Bajaj Auto has reintroduced the iconic Chetak brand to India as an electric scooter. This helped give the buyers some familiarity with the brand. Now the Bajaj Chetak EV is available in 20 Indian cities. It has yet to be a success story. However, Assets has a similar brand equity and Honda would be happy to capitalize on that.

Many new electric scooter brands have taken over the Indian market with the exception of Hero Electric. With more established brands entering the segment, we can expect even more fierce competition to attract EV buyers. The ‘Assets’ brand will immediately appeal to the Indian public. New age brands such as Ola Electric, Ather Energy and Okinawa Autotech are also trying to win over the Indian buyer with tons of features, futuristic design and much more. HMSI may be running late in the race, but it seems to have an ace up its sleeve.

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