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Jaguar Land Rover partners with NVIDIA to build smarter cars

Luxury car maker Jaguar Land Rover has partnered with NVIDIA to co-develop the next generation of automated driving systems, plus AI-based services and experiences for its customers. Also read – No, Nvidia is not acquiring ARM now

As part of the partnership, JLR and NVIDIA announced that the new, from 2025, all new Jaguar and Land Rover vehicles will be built on the NVIDIA DRIVE software-defined platform. This platform will deliver a broad spectrum of active safety, automated driving and parking systems. It will also offer driver assistance systems. In the vehicle, the system will provide AI functions, including driver and occupant monitoring, as well as visualization of the vehicle’s environment. Also read – Explained: What is a supercomputer and where is it used?

This full-stack solution is based on NVIDIA Drive Hyperion, with centralized AV computers from Drive Orin, Drive AV and Drive IX. In addition to safety, security and network systems, the system will also have surround sensors. Drive Orin will be the car’s AI brain and run Jaguar Land Rover’s operating system, while Drive Hyperion, the company claims, will be more like a car’s central nervous system. Also read – Intel Arc Alchemist could be as powerful as Nvidia RTX 3070 Ti: Report

Jaguar Land Rover will also leverage in-house developed data center solutions with NVIDIA DGX for training AI models and Drive Sim software built on NVIDIA Omniverse for real-time physically accurate simulation. The company claims Jaguar Land Rover’s software-defined features and its end-to-end verification and validation architecture will enable the delivery of automated driving services throughout the vehicle’s lifetime via over-the-air software updates.

Thierry Bolloré, Chief Executive Officer of Jaguar Land Rover, said: “Collaboration and knowledge sharing with industry leader NVIDIA is essential to realize our Reimagine strategy and set new benchmarks in quality, technology and sustainability.”

He added: “Jaguar Land Rover will become the maker of the world’s most desirable luxury vehicles and services for the most demanding customers. Our long-term strategic partnership with NVIDIA will unlock a world of potential for our future vehicles as the company continues to operate
transformation into a truly global, digital powerhouse.”

Jensen Huang, Founder and CEO of NVIDIA, said: “Next-generation cars will transform the automotive industry into one of the largest and most advanced technology industries. Fleets of software-defined, programmable cars will provide new functionalities and services for the lifetime of the We are delighted to partner with Jaguar Land Rover to reshape the future of transportation and create the most advanced vehicles.”

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