Categories Business Tech World Jeff Bezos is like the virtuoso violinist or pianist, but with money Post author By vanirexodus Post date February 19, 2022 No Comments on Jeff Bezos is like the virtuoso violinist or pianist, but with money As the richest man in the world must be Jeffrey Bezos, being wild and cheerful is the pinnacle of business success. He started Amazon in a garage and slowly, methodically and impressively turned it into the world’s largest almost everything. Likewise, Elon Musk, who came from unimpressive roots in Pretoria, is a self-made man. Using pretty much only his talent — and his white masculinity, let’s not kid ourselves — he turned gray matter into gold. And some dogecoin. What these and many others have at the top of the profit pyramid is total compliance and love… As the richest man in the world Jeffrey Bezos must be, be wild and cheerful is the pinnacle of business success. He started Amazon in a garage and slowly, methodically and impressively turned it into the world’s largest almost everything. Similarly, Elon Musk, who came from unimpressive roots in Pretoria, is a self-made man. Using pretty much only his talent — and his white masculinity, let’s not kid ourselves — he turned gray matter into gold. And some dogecoin. What these and many others have at the top of the profit pyramid is a total adherence to and love for the capitalist game. Kill or be killed; eat or be eaten. Crush your competitors. Never slow down, never stop, never accept defeat. ALSO READ: Elon Musk becomes ‘richest person to ever walk the planet’ – Forbes If this sounds militaristic, it’s because modern business is the rightful heir to the great armies and battles of the past. Modern warfare is generally performed by machines and is somewhat rare. In 1500, the “great powers” of the time were at war 100% of the time. In 2000 that dropped to 0% (and has more or less remained there). Yay for peace, but where did all that testosterone go? Why should Sun Tzu be on repeat on your audiobook player when there’s no battlefield except for unmanned drones and geeky hackers? Business, my friends. Business is where all that anger and competitiveness and drive and passion and purpose has gone. This has become the central truth of the world since the fall of the Soviet Union in the late 1980s. The big question – communism or capitalism – was solved forever. The second “c” won and it’s been a job ever since. I don’t want this to stray too deeply into a debate about economic theory and economic reality. Suffice it to say that the levels of inequality in the world have reached a state that would have made the pharaohs blush. In South Africa, anyone earning less than R800 a month falls under the “poverty” threshold. Jeff Bezoson the other hand, earns R57,000 per second. If you have trouble with math, there are about 2.5 million seconds in a month. I don’t know if there is a word for the unit of time in which he makes R800. READ MORE: The 10 richest men in the world doubled their wealth during Covid So here I go: all the business books and rampant competition and market forces have led us to a place where some of us are doing well, but the vast majority are doing worse than ever. The people who do well are mostly whites, mostly men, and apart from the oil money in the Middle East and the cocaine money in South America, that wealth is concentrated in ‘western’ countries, China and Russia. So the principles in most business books—the ones that teach you how to follow in the footsteps of Bezos or the other gazillionaries—are in important ways a recipe for poverty, neglect, famine, and suffering. There is a very simple antidote: be nicer. Nice has a bad rap. It’s a word that sounds anodyne and bland. It’s what you say when someone asks you, “Enjoy your food?” – and you are not. It’s what you’re offering if you can’t find the words “ugly,” “yuck,” and “get the fuck me out of here.” But it must be recovered. Being nice doesn’t have to carry an air of inauthenticity. What everyone always needs is for more people to be nice to each other. Caring, trying, helping, acting out of generosity, not self-interest. Sorry to condense it all into something I can’t convert into a bestselling Exclusive Books personal memoir or an intensive three-day workshop. But it’s everything anyone has ever really wanted from anyone else. Being nice doesn’t have to be universal or all-encompassing either. Sometimes you have to win and you have to fight hard for it. Sometimes there really are wolves at your doorstep or your kids are in danger and the amygdala stuff has to step in. But often — much more than you think — being genuinely nice to other people is the best scenario. It makes the people around you feel good and you feel euphoric. It’s the ultimate dopamine hit and the biggest high I’ve encountered. And, without revealing too much, I auditioned a few others for the part. You can be nice and witty; you can be gloomy and nice; you can be nice to some and really mean to others (I have an article on breeding enemies that brew). But if you focus your energy on strategic models and sales techniques and crush the other man, I promise you, you will miss one of life’s great experiences. It’s not like Maslow, but it should be: caring about someone else and being nice to them. Maybe even stretch to very pretty. ALSO READ: Tough times as British billionaires 20% richer amid pandemic chaos As a person who runs a business, I find that I have many opportunities every day to be nice. Nice to staff, nice to customers, nice to partners, nice to people who just need a little nice. And I also do things that are not fun, which I sometimes regret. Unlike the auto-hagiographies that adorn the bookstores, I do not claim any special wisdom or new theory of life, or any special pact with the divine. I just taught myself a simple skill: when the anger rises or the testosterone is pumping, or the easiest and most obvious is to kick the other person when they’re down, a hand and an open heart instead to offer. Bezos is like the virtuoso violinist or pianist, but with money. We value money in a way that we don’t value music and so it is at the pinnacle of human achievement. But that one skill disappears on closer inspection: it is mainly luck combined with privilege and seductive charm. If he’s genetically smart, that’s just luck too. You can’t get most of what he has, no matter how much you study, read, and work. What I offer you, you can have today. And you don’t have to change your personality or adopt a strange belief to get it. This article was written by Jarred Cinman ← Gasoline price, crime stats and Proteas test series → Optimism can cause a fatal disconnect from reality Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment.