MTV Base marked its 17e birthday in a month long anniversary celebration at cultural events and venues such as Cotton Fest, Rich Thursday in Durban, Kwa Ace and Rands in Cape Town as well as other activations in Nigeria.
The iconic youth and culture brand kicked off its anniversary at KONKA last weekend with members of Culture Squad Shamiso Mosaka, Tshego Koke and performances by Blxckie, Musa Keys and Nasty C.
The brand also celebrated “MTV Base Day” on Sunday at Altitude Beach Club alongside Black Coffee, which also celebrated its 46th birthday last Sunday with a lineup of Mzansi’s best DJs.
The celebration also saw the presence of celebrities such as Pallance Dladla, Candice Modiselle, Ayanda Makayi and YouTubers Neo Rapetsoa and Simply Chuene.
Since its launch in 2005 MTV base has captured the hearts and minds of young viewers as the continent’s leading youth, entertainment and culture brand.
MTV Base’s story reflects the growth and evolution of the African entertainment industry, demonstrating the impact the brand has had in elevating culture, bringing global exposure for African talent to thrive on some of the world’s greatest stages.
“Every year we celebrate what MTV Base is all about, and this year is no different. With renewed energy after everything we’ve been through as a continent over the past two years,” the brand said.
“MTV Base is going bigger and better as we kick off the celebration of “MTV Base Day” on February 22.”
On “MTV Base Day” last year, the brand unveiled the Culture Squad, a team of visionaries, creatives and trendsetters pushing culture forward within the network’s youth brands, namely Uncle Vinny, Shamiso Mosaka, Nomalanga Shozi, Tshego Koke and Lerai. Rakoditse in SA.
Monde Twala, Senior Vice President and General Manager at the recently renamed Paramount Global said the celebration of MTV Base Day is an important milestone and what they have been able to achieve as a brand over the years is a testament to the growth of African entertainment .
“We are really proud to have opened up the industry and given African talent the platform to shine, here at home and around the world.”
We are committed to continuously advancing culture by partnering with trendsetters, content creators and African superstars to take our story to the next level,” Twala added.