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OnePlus Boulevard, the company’s largest experience store, opens in Bengaluru

Chinese smartphone manufacturer, OnePlus, has opened its “largest ever OnePlus Experience store worldwide in Bengaluru, India”. OnePlus Boulevard, located on Brigade Road, consists of two floors of more than 39,000 square meters with several entrances and exits. The store will receive an ample amount of natural light and greenery. Also read – OnePlus 10 Pro almost falls apart in durability test

In terms of architecture, the OnePlus store uses an omnidirectional five-sense design approach that aims to provide customers with “a holistic, premium offline experience to work closely with the brand’s offerings”. The material used in the shop includes a terracotta material finish for the walls, various clay and ceramic artworks sourced from artists from all over India and more. Also read – OnePlus Nord CE 2 5G goes on sale today at noon: view offers, prices and more

OnePlus Boulevard also has a dedicated community area that includes a communal lounge, games area and auditorium to host events. In addition, it also includes the signature coffee experience zone, a dedicated unboxing zone, and a dedicated customer service center. OnePlus says the store will serve as “a dedicated hub for its community”. Also read – OnePlus 10 Pro White color variant inspired by Pandas launched: View details

For the inexperienced, in 2020, OnePlus announced an investment of Rs 100 crore for offline expansion in India. The company says it has rapidly scaled its offline store operations over the years and aims to operate more than 15,000 offline stores, including partner stores, by the end of the year.

According to a statement from Navnit Nakra, CEO of India and Head of the India Region, OnePlus India: “From the beginning of our India journey in 2014, our community in India has always been very positive about our products. The Indian community has played an important role in growing our brand and continues to do so. Because of this, we believe the India region would be the perfect location to host our largest . to accommodate? OnePlus Experience Store, called the ‘OnePlus Boulevard.’ This is also a testament to our commitment to provide our community with the best user experience across all of our brand’s offerings.”

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