Categories Business Tech World Orchids and Onions: Rapper Riky Rick was perfect for the couch Post author By vanirexodus Post date February 27, 2022 No Comments on Orchids and Onions: Rapper Riky Rick was perfect for the couch This is a column I never thought I’d write: a column awarding an Orchid posthumously. When I first saw African Bank’s latest commercial – which is part of the brand’s repositioning campaign – I was struck by the way its protagonist, rapper Riky Rick, behaved. I am not a rap fan and although I had heard of him passing by, this was the first time I paid attention. And he was a total surprise, polished, confident, articulate. Perfectly chosen to fit in with the new idea of the bank that is daring… This is a column I never thought I’d write: a column awarding an Orchid posthumously. When I first saw African Bank’s latest commercial – which is part of the brand’s repositioning campaign – I was struck by the way its protagonist, rapper Riky Rick, behaved. I am not a rap fan and although I had heard of him passing by, this was the first time I paid attention. And he was a total surprise, polished, confident, articulate. Perfectly chosen to align with the new idea of the sofa that will take you where you want to be in life. Don’t take no for an answer. You don’t have to worry about the odds stacked against you. When Riky – real name Rikhado Muziwendlovu Makhado – told the story of African Bank founder Dr. Sam Motsuenyane, you could feel the respect behind his words. “Who starts a bank with just R70?” he asked, amazed that this is exactly what Motsuenyane did. And in doing so, the founder of the African Bank, whether he knew it or not, was carrying out the philosophy so elegantly articulated by Bob Marley in Redemption Song: “No one but ourselves can set our minds free”. It is with deep shock and deep sadness that we learned of the passing of Riky Rick. Our hearts are broken. ????In a short time he became part of our family and touched many lives. He will be sorely missed, our country is poorer without him. We salute an inspiring cultural icon. pic.twitter.com/FtddZgvrpD— African Bank (@AfricanBank) February 25, 2022 That spirit of commercial liberation was in the air before the later political one in South Africa. Unfortunately, it seems that Riky, the man who I thought had so much to live for, couldn’t free his own mind from his emotional and psychological demons. Yet everyone was still shocked by the news of his death. Even though I never knew Riky, I felt like he was on his way to better things… and could have been a great role model for young children in SA. And he was the perfect brand ambassador for African Bank. He passed away too soon, but the work he and African Bank have done will live on should the company choose to continue to remove the ad, which it may not. Still, he deserves an Orchid, as does African Bank and the agency that put it together, Black River FC. May your pain ease a little… The team that manages your company’s social media accounts can make or break your brand. But rarely – in this country at least – do you see a social media team being talked about because of what they post on behalf of their brand. That continues to happen for the city of Tshwane, whose people have given cyberspace residents many a chuckle over their comments about the city’s grueling electricity shutdown campaign. Tshwane is owed billions of dollars by electricity and service bill defaulters – and their decision to launch a very public “name and disgrace” offensive on social media certainly ensured that many people paid what they owed. Sometimes the wrong people were identified as miscreants – as were the various government departments whose buildings are rented out and whose landlords default on municipal bills. But there was also a lot of laughter. Tshwane’s social team posted a photo of the welcome sign outside Sefako Makgatho Medical Sciences University (formerly Medunsa), saying, “Thank you for paying us in full. Over R1 million settled.” When the corrections department paid, the chirping sounded: “100% corrections. Well done!” At the North West Development Corporation office, power was cut and then illegally reconnected. Tshwane social said: “Now will that Poppe dance!! [Here comes trouble] If the reconnection has been made internally, the officer(s) will be prosecuted criminally and internally and the sanction will be dismissal.” From gas stations to hotels, to shopping malls and even posh, chic developments, the Tshwane cutters worked with energy to cut the energy. And the admonishing, joking social media team was there the whole time. There were some complaints on Twitter that this sort of outing was unfair, but by far the majority of people who responded were in favor of the campaign. Orchids to Tshwane and its social media and communications team to not only publicize the campaign – which required many defaulters to pay ahead of the dreaded visit – but also to bring a bit of humor to a serious subject. ← Proteas continue to fight against relentless Black Caps attacks → Mbappe scores twice as PSG pushes style against Saint-Etienne Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment.