Business Tech World

Orchids and Onions: Rapper Riky Rick was perfect for the couch

This is a column I never thought I’d write: a column awarding an Orchid posthumously. When I first saw African Bank’s latest commercial – which is part of the brand’s repositioning campaign – I was struck by the way its protagonist, rapper Riky Rick, behaved. I am not a rap fan and although I had heard of him passing by, this was the first time I paid attention. And he was a total surprise, polished, confident, articulate. Perfectly chosen to fit in with the new idea of ​​the bank that is daring…

Leave a Reply

Your email address will not be published. Required fields are marked *