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Reddit gets new Discover tab for photos, videos

Reddit has launched a new Discover tab on its mobile app. In the Discover area, the app will feature photos and videos from across the platform for people to view. This will help make its mobile app more visually appealing, according to the company. Also read – Live streaming trends to watch in 2022: how live streaming will shape the creator economy

This is the first new tab the company has launched in nearly two years. Also read – Instagram update: Take a Break feature finally available in India and other countries

With the introduction of the Discover tab, Reddit aims to allow its users to browse photos and videos from subreddits, which are similar to the subreddits they belong to. Also read – Kim Kardashian, Floyd Mayweather, Paul Pierce and Other Celebrities Sued Over Crypto Scams

Within the Discover tab, users can view photos, GIFs, and videos in small rectangular or square boxes covered with the name of the community they represent. In addition, users can refine their suggestions by long-pressing a tile and then selecting options such as show more of this content, show less of that content, and hide that content. The company claims that not all communities are shown on the Discover page.

The company claims that during the testing phase of the feature, one in five users joined at least one new subreddit after using the Discover tab. It has also stated that the introduction of the feature comes after hearing from users that they wanted a better way to explore their interests.

The new Discover tab is located immediately to the right of the Home button in the iOS and Android apps. The new tab is not currently available on the web and instead targets the 70 percent of users who engage with the platform using the mobile apps.

Video has become a major focus for social media companies in the past year, especially the short video format popularized by TikTok.

This news comes right after reddit submitted confidentially for an IPO in December. it is seeking a valuation of at least $15 billion (about Rs. 1,12,812.45 crores) according to a previous Reuters report.

According to a previous Reddit release, it has 52 million daily users.

Apart from the addition of the To discover tab, the company has also added personalized recommendations, as well as a revamped navigation system with new community and profile menus. The new community and profile menus allow users to quickly access and reorganize their subscriptions or access their profile settings.

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