HBO Max’s Customer-Help Account Asked HBO Max If It Needed Help Streaming ‘House of the Dragon’

In what seems to have been an automatic reaction, HBO Max's customer service account on Twitter proactively contacted.

the primary @hbomax handle Sunday night to inquire if it required technical support to view the "House of the Dragon"

About an hour after the "Game of Thrones" prequel series' 9 p.m. ET premiere, the @hbomax account tweeted, "The only thing that could tear down the House of the Dragon was itself. #HOTD”

The meta discussion took place when a relatively tiny number of HBO Max users on Sunday night complained about difficulties using the streamer.

The number of users experiencing issues with HBO Max peaked at 3,784 on Sunday night, according to service monitoring website Downdetector.

In a statement released on Sunday, HBO Max acknowledged that a "small number" of users of Amazon's Fire TV devices were experiencing access challenges.

the software that runs @HBOMaxHelp was automatically searching for tweets that mentioned "House of the Dragon" 

The @HBOMaxHelp service employs software from Sprinklr, a provider of "unified customer experience management"